YAZAWA MEAT JOURNAL / BRAND STORY
A Mark of Authenticity.
Diamond YAZAWA.
October 29, 2026 — Meat Day.
— Diamond YAZAWA wooden sign
The diamond-shaped YAZAWA logo will appear at participating stores directly operated by YAZAWA Meat, a Japanese meat wholesaler.
Diamond YAZAWA is our new mark of a directly operated store.
Look for it on your next visit.
— Diamond YAZAWA BEEF is also a mark of authenticity.
01 / YAZAWA STORY
Why introduce a mark for our directly operated stores?
As the YAZAWA name becomes more familiar, it is not always easy to tell which stores are operated directly by YAZAWA Meat.
We are introducing Diamond YAZAWA as a clear, recognizable mark of participating stores directly operated by YAZAWA Meat.
It is a new symbol to help you choose YAZAWA-brand stores with confidence.
— Our expertise in selecting exceptional meat
02 / YAZAWA STORY
YAZAWA’s craft began with meat wholesaling
YAZAWA Meat began in 2007 as a wholesaler specializing in Japanese Black Wagyu.
At the heart of our work is a simple wish:
“To share the true deliciousness of Japanese Black Wagyu with as many people as possible.”
That belief continues to guide us.
Selecting exceptional meat.
Finding the right way to prepare each cut.
Refining every dish, down to the last detail.
This dedication has given rise to a wide range of YAZAWA brands, serving hamburg steaks, steaks, yakiniku, shabu-shabu, sukiyaki, hamburgers, tonkatsu and more.
Our restaurants take many forms, but they share the same foundation.
Bringing you the full flavor of exceptional meat.
Diamond YAZAWA also represents this commitment shared by every YAZAWA brand.
03 / YAZAWA STORY
Launching together on October 29 — Meat Day
The new wooden signs are shaped like Diamond YAZAWA.
They will be displayed at participating directly operated stores from October 29, 2026 — Meat Day in Japan.
But we wanted this to be more than a sign that says, “This store is directly operated by us.”
We hope it becomes one more small pleasure to look forward to when you visit.
That thought is part of the design, too.
04 / YAZAWA STORY
Somewhere in the store, Diamond YAZAWA awaits
Next time you visit, take a moment to look for Diamond YAZAWA.
It might be by the entrance.
It might be somewhere inside.
Or you might find it in an unexpected place.
“There it is.”
We hope that little discovery becomes part of the pleasure of experiencing YAZAWA.
05 / LOCATIONS
Find Diamond YAZAWA at our stores
Explore our directly operated YAZAWA-brand stores by dining style.
Hamburg Steaks & Steaks
- Meat Yazawa Gotanda Main Store
- Meat Yazawa Takeout Daimaru Tokyo
- Meat Yazawa Nagoya
- Meat Yazawa Takeout Ebisu
- Meat Yazawa Takeout Sogo Omiya
- Meat Yazawa Takeout Seibu Ikebukuro Main Store
Yakiniku
- Yakiniku Jumbo Shirokane
- Yakiniku Horumon Inada
- Yakiniku Yazawa Tokyo
- Yakiniku Yazawa Kyoto
- Yakiniku Yazawa Sapporo
Shabu-Shabu & Sukiyaki
- Imafuku
Chinese Cuisine
- Hanryuka 66
Wood-Fired Cuisine & Steaks
- SHAROCKAN
Hamburgers
- BLACOWS
Tonkatsu
- Agefuku
Teppanyaki
- Teppan Bar Chelona
Pizza & BBQ
- SANFERMO
Western-Style Japanese Cuisine & Deli
- Parlor Yazawa
Specialty Offal Shop
- Yazawa Zomotsu Hanbai
Chicken Katsu & Modern Western-Style Japanese Cuisine
- Yazawa Chicken
Oyakodon
- Tori Yazawa
GLOBAL LOCATIONS
- Yakiniku Yazawa Singapore
- Steak & Hamburg MASA
- Yakiniku Yazawa Milano
- Yakiniku Yazawa Beverly Hills
- IMA Beverly Hills
- Yakiniku Yazawa Saigon
- Yakiniku Yazawa Hanoi
06 / YAZAWA STORY
Our commitment continues
YAZAWA Meat will continue to bring you new dining experiences, drawing on our expertise as a meat wholesaler and our dedication to preparing exceptional meat.
As our brands evolve and our family of stores grows, our foundation remains the same.
Bringing you the full flavor of exceptional meat.
From October 29, 2026 — Meat Day in Japan.
Next time you visit a YAZAWA-brand store near you, look out for Diamond YAZAWA.
YAZAWA MEAT
Back to top ↑Enjoy Meat Yazawa at home in Japan
Discover Meat Yazawa’s hamburg steaks in our Japanese online store. Product information is in Japanese.
